The second element of storytelling or creating any type of content that is captivating is what I like to call The Fall. This is the section that bridges your hook to your call-to-action. When it’s crafted right, you’ll have your readers/customers nodding...
Looking to sell like hell? You’re going to need a hook sentence. Whether you choose the written word or short form video, the hook sentence grabs attention. Nail it in 3 seconds or less, and you’re on your way. Fail and your post is just another lost to...
