Looking to sell like hell? You’re going to need a hook sentence. Whether you choose the written word or short form video, the hook sentence grabs attention. Nail it in 3 seconds or less, and you’re on your way. Fail and your post is just another lost to...
In the world of business storytelling, finding innovative ways to captivate your audience and make your message stick is crucial. One powerful technique that can elevate your storytelling to new heights is the use of a framing device. A framing device acts as a...
Hooking Your Audience. Such a simple statement and yet something that every creator wants to achieve as quickly as possible. Imagine reading a gripping novel or watching a thrilling TV series, and just when you’re at the edge of your seat, eagerly awaiting the...
Ever watched a movie where the narrative suddenly shifts to the past, providing context or revealing the motives of a character? These are flashbacks, a powerful storytelling technique. But have you ever thought about using flashbacks in business storytelling? It...
Have you ever read a book or watched a film that grabbed your attention from the first scene? You’re immediately dropped into the heart of the action with no introduction or background information. This technique is called ‘In Medias Res’, and...
Has your business embarked on a quest? Perhaps you’re on a mission to revolutionise your industry, or maybe you’re striving to create the best product or service in your field. Whatever your goal, the quest narrative is a potent storytelling technique that...
