Hooking Your Audience. Such a simple statement and yet something that every creator wants to achieve as quickly as possible. Imagine reading a gripping novel or watching a thrilling TV series, and just when you’re at the edge of your seat, eagerly awaiting the...
Ever watched a movie where the narrative suddenly shifts to the past, providing context or revealing the motives of a character? These are flashbacks, a powerful storytelling technique. But have you ever thought about using flashbacks in business storytelling? It...
Have you ever read a book or watched a film that grabbed your attention from the first scene? You’re immediately dropped into the heart of the action with no introduction or background information. This technique is called ‘In Medias Res’, and...
Has your business embarked on a quest? Perhaps you’re on a mission to revolutionise your industry, or maybe you’re striving to create the best product or service in your field. Whatever your goal, the quest narrative is a potent storytelling technique that...
Everyone loves a hero. From ancient mythologies to modern-day cinema, the hero’s journey has captivated audiences for centuries. But this powerful storytelling technique isn’t just reserved for the silver screen – it can also be an innovative way to...
