The second element of storytelling or creating any type of content that is captivating is what I like to call The Fall. This is the section that bridges your hook to your call-to-action. When it’s crafted right, you’ll have your readers/customers nodding...
It’s an average Wednesday evening. You sink into the couch. Kick off your heels. Grab the remote and settle into whatever show your best friend has talked you into watching this week. In my case, it’s “Hannibal” on Netflix. Cue my husbeast...
The words my husband said to me after reading this post. While you may picture me responding rather unkindly to him, my response was this: “That’s the whole point, dear.” The word which prompted this exchange was ‘aphorism’. Aphorism (n):...
We’ve all heard the old aphorism: ‘Facts Tell and Stories Sell’ Well, the interesting point about the above sentence is that only the RIGHT stories sell. So how do you choose the right story? That depends on what you’re trying to sell. No,...
