As solo entrepreneurs and creative business owners we are pulled in so many directions all at once it’s hard to stay on point most of the time. If you have ever considered hiring a virtual assistant but you are unsure about it this blog post is for you. Let’s start by answering a question:
When you opened your email this morning, how long did you spend trawling through your inbox?
Customer care should be of the utmost importance to you and your business but maintaining that relationship takes time. It means upkeeping a reasonable response time and making the customer feel like the most important person in the world. There are also supplier emails to answer, bookings to maintain and schedules to rearrange and that’s just an average week where nothing goes wrong.
Now let me ask you another question:
How many of those emails could have been handed off to an employee or answered with an amazing FAQ page?
Honestly, sit down and figure out how much time you are spending each week on routine tasks that could easily be delegated so that you could focus on building your business or working on your wish list (you do have one don’t you?)
There isn’t just email, customer responses also come via social media, phone and then you have those actual orders to place and ship out. While a VA can’t do the physical work they can work on those administrative tasks that take precious time and focus away from other tasks that can only be dealt with by you.
How do you know if you are ready for a Virtual Assistant?
Only you can answer that question but I can help you decide and when making business decisions I usually start with the financial bottom line.
Firstly, sit down and work out how much of your time is being spent in a week that could be outsourced. Then work out how many hours of a VA’s time can you afford initially (my advice is to always test a VA for a month on an hourly rate for an hour to two a week and check the fit). Then work out how much you could make if your time had been spent on other areas of your business like customer acquisition or if it meant freeing up your time so that you could get another product line out into the world?
What if you had more downtime or family time? That is often priceless. I know myself I have worked so hard in the past for myself that I have missed birthdays, weddings and even funerals. There is also the time you need to be the CEO if your business and keep it on track and the creative downtime we all need in order to be our best selves.
Ideas & Technical Skills:
How much easier would your life be if another person was also managing your content calendar or was maintaining your online presence?
It’s ok to admit that we all have areas that we need to improve on but what if you could save the time initially by outsourcing certain skills like batch product photography, accounting, invoicing or marketing? What about having another person to bounce ideas off or coming up with marketing or promo ideas? What if they were the person checking your ROI’s on your Facebook promotions? A person to upgrade your web content or sales copy?
If you sit down and write a list of all the things you would like to achieve in the next quarter with your business, how much faster would it be to achieve those things if you hired a suitable VA or had some one on one coaching to learn say the ins and outs of Mailchimp much faster?
If you answer these questions honestly you should feel pretty confident if you are ready to test the road with a Virtual Assistant. The next step is to find one that suits your projects and business needs but also feels like an extension of yourself.
Have you hired a VA? Do you enjoy the process? Or do you see yourself moving into working in the virtual assistant field?
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